To better understand TikTok’s economic impact across the U.S., including its impact on businesses, creators, and communities, PF Global conducted new independent research combining economic analysis, survey research, case studies, and immersive qualitative research. The research included independent, anonymous surveys of 11,123 U.S. adults and 5,101 U.S. businesses, including 2,741 small and medium-sized businesses (SMBs). All survey respondents were recruited independently of TikTok.
PF Global analyzed the survey findings to measure the economic contribution of growth among businesses on TikTok attributable to the platform, as well as the platform’s economic importance to consumers.
PF Global is a global policy, research, opinion and strategy consultancy providing advice rooted in deep sector expertise, built on global opinion and economic research. Its work includes in-house opinion research, focus groups and immersive qualitative research, robust data analysis, economic modeling, and a deep understanding of policy and politics.