Bellingham, WA
Izaiah ran his ice cream business from his mother’s basement, traveling to birthday parties and other small events. His brand took off after a viral video, earning him enough of a following to expand his small business and dream.
Account size
1.8 million followers
Most popular video
6.6 million views
Active on TikTok
3 years years
Impact
Through TikTok, Izaiah was able to grow his brand and build a loyal following—one that could support an ice cream parlor. This brand equity also allowed him to form valuable partnerships with other businesses in his industry.