WI
From the picturesque lakeshores to the vibrant urban centers, Wisconsin is a place where innovation thrives. With TikTok’s support, thousands of businesses across the state are making their mark and thirving.
Small business owners in Wisconsin are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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BeneBlends
Madison, WI
BeneBlends is a smoothie and juice bar in Madison, WI offering whole-food blends free of added sugars and fillers. After learning that chronic illness was one of the leading causes of death in the U.S., business owner Laura Behrends was inspired to create an inclusive health brand to make healthy eating easy, fun and accessible. Posting on TikTok has increased attendance at events for the store to draw new customers, and BeneBlend regularly receives applications from folks who see the business on TikTok.
- woman owned
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A Good Ass Hair Day
Eau Claire, WI
A Good Ass Hair Day is an all-natural and sustainable shampoo business in Eau Claire, WI. Whenever business owners Katelynn and Becca post their products on TikTok, they sell out every time. They’ve done almost a million sales since launching their business 6 months ago and the majority of customers discover them on TikTok. The business’s growth inspired Katelynn and Becca to create refill packs, which are designed by a graphic artist who they found through TikTok. Being on TikTok has also helped A Good Ass Hair Day’s products on shelves of more local stores and connect with other small business creators.
- woman owned
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Hansen’s Ice Cream Parlor
Burlington, WI
Hansen’s is a family-owned ice cream parlor in southeastern Wisconsin, offering gourmet popcorn, cotton candy, and nostalgic candies. They use TikTok daily to showcase their unique products and create a fun and enjoyable workplace. Business owner Kelly Hansen is shocked by how many people their videos have reached and what a truly large platform TikTok is. Hansen’s hit 750,000 views on one video, leading to several orders in a very short period of time. TikTok has made content creation for their business both fun and engaging, instead of feeling like work.
- family run
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C.