WI

From the picturesque lakeshores to the vibrant urban centers, Wisconsin is a place where innovation thrives. With TikTok’s support, thousands of businesses across the state are making their mark and thirving.

Hansen's Ice Cream Parlor - Wisconsin - Photo

Burlington, WI

Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.