OH
From the vibrant cities to the scenic countryside, Ohio is a place where dreams take flight. With TikTok's support, thousands of businesses across the state are making their mark and thriving.
Small business owners in Ohio are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Coco’s Confectionary Kitchen
Columbus, OH
Coco's Confectionary Kitchen was founded in 2020 by Adriana (aka Chef Bae) with her mother, Carla, and sister, Charisma. With the pandemic in full swing and unable to afford access to a commercial cooking space, Adriana began sharing tips, tricks, and her amazing culinary creations from her home kitchen on TikTok. When her take on the hot cocoa bomb went viral on TikTok and generated more than $11K in sales in just two months, she knew she was onto something. She credits TikTok as being instrumental in the growth of her small, family-run business, helping her to connect with local customers, make sales across the country, and even turn her TikTok LIVE cooking sessions into an additional revenue stream.
- young entrepreneur
- family run
- LGBTQ+ owned
- woman owned
- minority owned
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Tub O' Towels
Cleveland, OH
FedPro is the Cleveland-based manufacturer of Tub O’Towels, heavy-duty cleaning wipes trusted by blue-collar workers across the US. Family-owned and operated for more than 100 years, the company had long relied on event sponsorships and partnerships to market their products. With those opportunities shuttered during the pandemic, FedPro took a chance on TikTok — using fun and creative videos to give the brand a big personality and put a spotlight on the mechanics, plumbers, contractors, and other workers who swear by their product. More than 16M views later, FedPro says TikTok has increased brand awareness beyond expectation, noting numerous retailers, dealerships , and auto repair shops have started carrying their products after discovering them on the app.
- family run
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Performance Wraps
Miamisburg, OH
TikTok is a vital tool for Performance Wraps in Cleveland. The platform help the custom vehicle wrap shop build trust with potential customers by showing their wrapping process in their videos. Their success has grown the business's employee base and got them to move into a bigger space. The company has used its talents to give back to the community. They donated a wrap for a food truck run by young people with autism and raised 200 lbs of food for a local food bank at an event.
- young entrepreneur
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Shore Society
Strongsville, OH
Designer and Brand Founder Rachael Koenig grew up along Lake Erie and has felt a constant and deep connection to the North Coast region all her life. After graduating from college, Rachael launched Shore Society as a creative passion project and a way to express her pride for local lake life. Through blogging and social media, she has built and connected with a community of customers, friends, and coastal lovers to build a true “society” of sorts. Since starting an online shop with just a few apparel designs, Rachael (with the help of TikTok!) has managed to grow her business into a full lifestyle brand with a brick-and-mortar shop.
- woman owned
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Hoggy’s BBQ
Columbus, OH
Hoggy's is a fast casual Barbeque restaurant in Columbus, OH with smoked meats and homemade sides everyday featuring creative sandwiches, bowls, and platters. Owner Kyle Turner took over the family business after his dad got sick, and credits TikTok with propelling him forward. Kyle uses the platform to showcase the delicious bbq at Hoggy’s, saying TikTok has made it much easier to share his story and interact with customers. Since joining TikTok, Kyle says he’s seen more than a 20% increase in store revenue and regularly hears from customers who drove hours to eat at Hoggy’s after seeing his videos. Aside from the business success, Kyle says TikTok brings a sense of pride to his employees, who love seeing and sharing their content.
- family run
- young entrepreneur
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Twenty Five and Pine
Dayton, OH
Twenty Five and Pine is run by Ohio-based artists, self-taught woodworkers, and general do-it-yourselfers trying to make their way in the world. Husband and wife, Nick and Kristina first started their company in 2018 by making custom signs and wedding decorations. Frustrated by the lack of hardwood options, they started their journey to create durable, beautiful furniture that will last generations. Now, they also offer DIY table kits for those eager to join the woodworking fun. The couple runs their business full-time and says TikTok is responsible for 85% of their web traffic, driving the majority of their sales. TikTok helped them hit their financial goals, which also allowed them to move their business into a commercial space and out of their home.
- family run
- young entrepreneur
- woman owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.