NE

Nebraska is a cultural and economic powerhouse as vibrant at its rolling plains and bustling towns. With TikTok's support, thousands of businesses across the state are thriving and making their mark.

Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.