NC
North Carolina's blend of picturesque mountains and dynamic coastal regions creates a distinctive economic environment. With TikTok's support, thousands of businesses across the state are thriving and making their mark.
Small business owners in North Carolina are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Diamond Candles
Roxboro, NC
Diamond Candles was inspired from a love story. David, their founder, had just bought an engagement ring with the intention of proposing to his now-wife Brenda. Without anything to put the ring in, he bought a candle knowing how much she loved them. With the ring in one hand and the candle in the other, the idea for Diamond Candles was born. Inspired by David and Brenda’s story, Diamond Candles is dedicated to creating products that transform something ordinary into an experience that creates memorable “Diamond Moments.” From discovering a beautiful ring in a Ring Candle to exploring new fragrances, their products are designed to create Diamond Moments worth sharing with friends and family.
- family run
- woman owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.