MI
Even in a state known as a home of industry and invention, TikTok still stands out. It’s a crucial commerce hub for millions of people and thousands of businesses across the state.
Savvy small business owners in Michigan are looking to increase their sales. TikTok is helping them to sell out.
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The Custard Company
Dearborn, MI
When the building across the street from the BP gas station they owned went up for sale, Jamal Jawad and his father were quick to jump on the opportunity and open The Custard Company, a specialty ice cream shop. Like many businesses, they were forced to close during the pandemic, but TikTok provided a new outlet for growth, and when they reopened their doors, it was announced via a TikTok video! Through videos promoting new and special menu items, The Custard Company has garnered over 250,000 followers on the platform, which has led to steady business in their shop, including customers who drive hours to try the ice cream they saw on TikTok. But even more so, the platform has allowed them to connect and collaborate with content creators, helping to further build and spread brand awareness. With the help of TikTok, The Custard Company has been able to open a second location in less than three years, and already, they have plans for more on the way!
- family run
- young entrepreneur
- minority owned
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.