TikTok U.S. Economic Impact Report 2026

TikTok is a major driver of the economy at both the state and national level — from small businesses (SMBs) to major brands, the platform fuels growth, jobs, and opportunity across the country. Their success is our success.

TikTok is more than a marketing tool — it’s an economic engine. The platform helped 9.4 million creators turn creative work into income, adding $6.6 billion in earnings across the country.