AZ
In Arizona, TikTok isn’t just a platform for documenting rim-to-rim Grand Canyon hikes. It’s a crucial commerce hub for millions of people and thousands of businesses across the state.
Savvy small business owners in Arizona are looking to increase their sales. TikTok is helping them to sell out.
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Cafe Emporos
Goodyear, AZ
Cafe Emporos offers a distinctive touch to connecting with loved ones or business clients through their specialty greeting card +ready-to-brew coffee, tea or hot chocolate product, Cafegrams. Business owner Ruben Trujillo was working hard to get Cafegrams off the ground in hope of one day opening his own cafe, but put everything on hold in 2020 after he lost his teaching job and became the primary caregiver for his grandmother. During this time, he introduced Cafegrams through a viral TikTok video and within two weeks Cafegrams sales skyrocketed from 5 to 1,200. The video also caught the attention of NPR, compelling a reporter to reach out and interview Ruben about Cafe Emporos and the power of TikTok for small businesses. Though his goal of opening a physical coffee shop has not yet materialized, TikTok provided Ruben with a different sort of avenue to achieve his dream and run a successful coffee shop business online.
- minority owned
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Power+Flow
Scottsdale, AZ
Kristina Girod hopes to empower Arizona's mind and body through her cycling, strength training, and yoga studio. The Scottsdale-based trainer has built a worldwide following showcasing her high-energy fitness classes on TikTok, with new clients now traveling from as far as Dubai to work with her. She credits the app with her business's explosive growth, saying it has helped her add 4-6 new clients per week and two new employees.
- minority owned
- woman owned
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Taco King
Phoenix, AZ
After a fan posted a TikTok of their food in 2020, AZ Taco King had two hundred cars waiting in their line, and they've only grown from there. With the help of TikTok and the videos she shares, owner Jazz Sears has been able to expand her business from a cart with two employees to a full restaurant location with twenty employees. They had 1.4 million in sales the first year of opening their restaurant, and AZ Taco King credits that success to TikTok and its users.
- family run
- woman owned
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Wild Joy
Scottsdale, AZ
When a friend suggested joining TikTok, Wild Joy owner, Lacy, didn’t expect the response she received, but now, she credits the platform with “saving and transforming” her company. Through her videos showcasing adventure tutorials, date ideas, and more, Lacy has garnered over 250,000 followers, allowing her to hire 3 full-time employees and develop a mobile app, and when the mobile app, Wildjoy Map, launched, they had 10k downloads just the first day, primarily from TikTok. Now, they’ve had over 100,000 downloads and 15,000 still active users. Thanks to the strong community Lacy has built on TikTok, she’s also been able to help other businesses with many of those businesses seeing 3x to 6x their monthly reviews after one video partnership.
- woman owned
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Toasted Mallow
Gilbert, AZ
Toasted Mallow creates handmade delicious marshmallows in over 30 different flavors. Tricia, the owner, started making mallows in 2013 after the passing of her grandmother and saw that these little puffs of sweetness made others smile. Through Tik Tok we have been able to reach so many more people and watch them enjoy our little morsels of magic. Tricia credits TikTok for bringing customers and sales to her business because of its vast reach. Her viral videos usually drive at least 80% of sales on the Toasted Mallow website.
- family run
- woman owned
- minority owned
- LGBTQ+ owned
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C.