IA
In Iowa, where the picturesque farmland and vibrant communities define the state, TikTok is reshaping the economic landscape. As a crucial commerce center for thousands of businesses across the state, TikTok is invaluable in helping these small businesses thrive.
Small business owners in Iowa are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Linda Tong Planners
Des Moines, IA
Linda Tong Planners began as a side hustle in college, Linda began hand drawing her planners for her friends. Due to the volume of planners she was making, she looked into a formal business plan and created Linda Tong Planners. She created a TikTok and after one of her videos went viral and her business took off. Linda now has an entire team that she works with to sell her planners, pens, and all sort of customized stationery. She credits TikTok for majority of her success, giving her the opportunity to grow her business, reach so many people who support her small business, and create meaningful partnerships/relationships.
- minority owned
- woman owned
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Prairie Patch Farm
Cedar Rapids, IA
Prairie Patch Farm is a private 50-acre wildlife refuge and nature preserve in Cedar Rapids, Iowa, known for its one-of-a-kind llama experiences. The husband and wife team credits TikTok with increased sales of their llama experience and bed and breakfast, driving traffic to their website, and bringing smiles to peoples' faces.
- woman owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.