HI
In Hawaii, where the vibrant culture and breathtaking scenery set the stage, TikTok is making waves in the economy. As a crucial commerce center for thousands of businesses across the state, TikTok is invaluable in helping these small businesses to thrive.
Small business owners in Hawaii are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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The Gay Agenda Collective
Kapolei, HI
The Gay Agenda is focused on inclusion and LGBTQ+ representation in the wedding industry. Thanks to the reach of TikTok, owner Zabrina Zablan-Duvauchelle says clients across the country have flown her out to help with their weddings, and she's hired a social media manager to invest more time into the platform. By the end of September, The Gay Agenda had hit its income goal for the entirety of 2022, with 55% of business inquires coming from TikTok.
- LGBTQ+ owned
- young entrepreneur
- woman owned
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Indigo Elixirs
Honolulu, HI
Indigo Elixirs is a Honolulu-based botanical body care line that sources fresh ingredients from farmers across the Hawaiian Islands. TikTok has helped their tiny team in a big way— since joining the platform, Indigo Elixirs has sent their viral product Lucid Dream Balms to every state in the US and various countries worldwide, made the move into a dedicated production space, and even collected job applications from viewers.
- woman owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.