NM
New Mexico's fusion of breathtaking landscapes and vibrant cultural traditions shapes a unique economic landscape. With TikTok's support, thousands of businesses across the state are thriving and leaving their mark.
Small business owners in New Mexico are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
-
Dryland Wilds
Albuquerque, NM
Dryland Wilds is a sustainable beauty business that credits TikTok for its success during the pandemic, when it grew from a regional to a national brand. Since joining TikTok, Dryland Wilds' average monthly sales have increased by 150%, and several stores have added their products to their shelves after seeing them on the platform.
- family run
- LGBTQ+ owned
- woman owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.