NM
New Mexico's fusion of breathtaking landscapes and vibrant cultural traditions shapes a unique economic landscape. With TikTok's support, thousands of businesses across the state are thriving and leaving their mark.
Small business owners in New Mexico are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Dryland Wilds
Albuquerque, NM
Dryland Wilds is a sustainable beauty business that credits TikTok for its success during the pandemic, when it grew from a regional to a national brand. Since joining TikTok, Dryland Wilds' average monthly sales have increased by 150%, and several stores have added their products to their shelves after seeing them on the platform.
- family run
- LGBTQ+ owned
- woman owned
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C.