TikTok’s Economic Impact in New York

Savvy small business owners in New York are looking to increase their sales. TikTok is helping them to sell out.

1. Warm And Fuzzy Soapery

   Lindenhurst, NY

   Warm and Fuzzy Soaper is a family-owned business making handmade soap and bath products tailored for sensitive skin. Based in Lindenhurst, New York, the business rose in popularity during the pandemic and has grown in sales since launching on TikTok in 2020. The brand is dedicated to educating people about the benefits of using handmade soaps Warm and Fuzzy Soaper takes advantage of all of TikTok's features. They have been able to host live videos and hosting Q&A sessions, which allows the brand to interact with customers and take suggestions to develop new products. TikTok has played a significant role in helping the brand connect with other small business owners and opened up the opportunity for collaborations and cross-promotions.

   • family run
   • woman owned

   @warmandfuzzysoapery

   warmandfuzzysoapery.com

2. Get Adjusted Chiropractic

   New York, NY

   Get Adjusted Chiropractic is based in Manhattan. Chiropractic care bridges the gap between preservation and restoration of health. Dr. Justin and his team post videos regularly to spread the word about our services and how we can help the people of the community. They get a lot of new patents from Tiktok, especially when videos go viral. Thanks to TikTok, they’ve been able to double the size of their office in the last couple of years, more patients see us on social community, and they’ve been able to hire more staff. The platform is helping them change lives and treat people we might not have had the chance to if they never saw their content.

   • family run

   @getadjustednow