NV
TikTok is a gold mine of possibilities in Nevada. It’s a crucial commerce hub for millions of people and thousands of businesses across the state.
TikTok is helping small business owners in Nevada appeal to diverse new audiences they couldn’t otherwise reach.
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tsp baking co.
Las Vegas, NV
Kari started on TikTok during quarantine to stay connected with her daughter and then began promoting her bakery, which offers cookie shipments around the country. TikTok influencers have visited the bakery and posted about it which led to an influx of orders. TikTok has helped Kari find employees (one of whom was once a TikTok follower), highlight the volunteer work her business does, and promote other local small businesses in Las Vegas.
- woman owned
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Lip Smacking Foodie Tours
Las Vegas, NV
After spending his college years as a server in top Las Vegas restaurants, Lip Smacking Foodie Tours owner Donald Contursi turned his expertise into a thriving business. When the city's restaurants were hit hard during the pandemic, TikTok became a way for Contursi to spread the message about his company's unique services and let the world know that Vegas was back open for business. And it worked— each new TikTok video they post drives a 40% spike in web-traffic that leads to long-lasting upticks in business. Since joining the platform, Lip Smacking Foodie Tours has been able to hire additional tour guides, promote several guides on staff, and reinvest extra revenue back into the company to ensure tourists have the best food experience in Vegas.
- young entrepreneur
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The Happiest Hour
Sparks, NV
Sparks, Nevada-based beverage company, The Happiest Hour credits much of its growth in the past year to TikTok. The platform has given the brand a platform to share educational content about The Happiest Hour products and interact with customers. The Happiest Hour's success on TikTok has helped get its products in over 600 stores and spread awareness by connecting with celebrity influencers. On the business side, the brand has opened a new office space and added two new members to its team. The brand has also been able to give back to the community by donating and partnering with local healthcare workers, women's shelters, and local high school sports.
- family run
- woman owned
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.