MT
Montana is a cultural and economic powerhouse as expansive as its breathtaking mountain ranges and wide-open plains. With TikTok's support, thousands of businesses across the state are thriving and making their mark.
Small business owners in Montana are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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White Bear Moccasins
Bozeman, MT
Founded in 2020 by MHA Nation member Shauna Whitebear, White Bear Moccasins makes handmade, customized bison leather moccasins. Alongside her three employees, Shauna has built a large and dedicated following on TikTok (#whitebearmoccassins has 3M+ views!) highlighting her work process and bring awareness of indigenous issues in Montana. She credits TikTok with bringing her new customers (#whitebearmoccassins has 3M+ views!), broadening her clientele, increasing sales, and helping her grow into a larger workshop.
- woman owned
- minority owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.