MT
Montana is a cultural and economic powerhouse as expansive as its breathtaking mountain ranges and wide-open plains. With TikTok's support, thousands of businesses across the state are thriving and making their mark.
Small business owners in Montana are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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White Bear Moccasins
Bozeman, MT
Founded in 2020 by MHA Nation member Shauna Whitebear, White Bear Moccasins makes handmade, customized bison leather moccasins. Alongside her three employees, Shauna has built a large and dedicated following on TikTok (#whitebearmoccassins has 3M+ views!) highlighting her work process and bring awareness of indigenous issues in Montana. She credits TikTok with bringing her new customers (#whitebearmoccassins has 3M+ views!), broadening her clientele, increasing sales, and helping her grow into a larger workshop.
- woman owned
- minority owned
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C.