From search to storefront, TikTok drives real-world action.
27 million Americans visited a local business for the first time after discovering it on TikTok and 52% purchased a product after watching a video.
69% of consumers return to businesses they first discovered through a viral TikTok, creating lasting customer relationships.
Women-owned, senior-owned, and minority-owned businesses are thriving on TikTok. The platform’s unique ability to turn connection into commerce fuels opportunity and growth among disadvantaged entrepreneurs across the U.S.
Nearly two-thirds of creators use skills they learned making content in their current jobs, and more and more people are turning to TikTok every day to learn about everything from career pathways to interview preparation and professional development.
Women-owned, senior-owned, and minority-owned businesses are thriving on TikTok. The platform’s unique ability to turn connection into commerce fuels opportunity and growth among disadvantaged entrepreneurs across the U.S.
TikTok has been more than just a boon for small businesses. It also supports industries that are critical to both the national and state economies. TikTok’s ability to reach potential customers generates billions of dollars across a surprising collection of business sectors, from real estate to restaurants to blue-collar trades and more.
Through the For You feed, TikTok helps potential customers from all over the U.S. discover new businesses and relevant products that they might otherwise never find. Due to the increased reach, business owners can build a larger, more diverse, and more loyal following.