Goodyear, AZ
It only took one viral TikTok video to set Ruben on the path to becoming a thriving small business owner. After losing his teaching job and becoming a full-time caregiver to his grandmother during the pandemic, Ruben used TikTok to market his passion project: handcrafted greeting cards with ready-to-brew pouches of coffee, tea, or hot chocolate. In just two weeks, that one video drove 36K people to Ruben’s website, generated over $25K in sales, and helped him become a full-time entrepreneur.
Account size
42.5 thousand followers
Most popular video
2.7 million views
Active on TikTok
4 years years
Impact
Although the viral video helped thousands of people from across the US to discover Cafe Emporos, it was TikTok’s unique ability to foster connections and sustain growth that had the greatest lasting impact. Through the platform’s access to diverse audiences and its reach, Ruben has been able to grow his small business and expand his product to include people planning special events, weddings, and more. He has built a meaningful community, brought joy to peoples’ lives, and dreams of more to come.