DE
Delaware is a cultural and economic powerhouse as vibrant as its picturesque shorelines and historic towns. As a crucial commerce center for millions of people and thousands of businesses across the state, TikTok is invaluable in helping these small businesses to thrive.
Small business owners in Delaware are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
-
Matt Fixxit
Wilmington, DE
Matt Werline -- aka MattFixxit -- is a self-employed handyman and realtor who has built a dedicated community on TikTok thanks to his home repair tips and humor. Matt, who founded his business in 2017, says TikTok has helped him book more jobs than ever before and credits the platform with bringing him at least 1-2 clients per week. TikTok also helped him generate additional revenue through merchandise and product sponsorships.
- young entrepreneur
-
KASH Collections
Dover, DE
KASH Collections is an online art shop specializing in watercolor line work. Founder Kassandra-Ashley Rodriguez, who also works as a grant administrator for Energize Delaware, says TikTok has enabled her to grow her new business, generate sales, and connect and collaborate with other small business owners from around the country.
- young entrepreneur
- minority owned
- woman owned
-
Luxe Charcuterie
Wilmington, DE
Inspired by a love of cheese and travel, Luxe Charcuterie makes custom charcuterie boxes and boards for any occasion. Thanks, in part, to its success on TikTok, founder Siam Fisaha has been able to transition to her small business full-time and plans to open her first brick-and-mortar location soon. In addition to generating a steady stream of online sales, she says going viral on the platform has resulted in her selling out of product on multiple occasions.
- minority owned
- woman owned
-
Midwinter Co.
Wilmington, DE
Midwinter Co. is a small jewelry store specializing in ethically-sourced, one-of-a-kind wedding bands and engagement rings. Founded by husband-and-wife duo Calen and Samantha Bird, the business has put an emphasis on using TikTok to grow, hiring two new employees to help manage their channel. In less than a year, they say TikTok has driven over 100K visitors to the shop's website and helped them make sales to customers across the country.
- family run
- woman owned
-
Harp and Hare
Dover, DE
Harp and Hare is a family owned business which started up in 2021 with the goal of creating intimate, magical events for friends and family. After the pandemic, the founders (Lindsey, Courtney, Brittanie & Crystin) wanted to create experiences for their guests that were covid-friendly and luxurious. Picnics were the perfect way to remain socially distanced while still experiencing luxury, and thus Harp and Hare was born. Since joining TikTok, Harp and Hare has seen increased online traffic and revenue, and has even been featured on the local news.
- young entrepreneur
- woman owned
- minority owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.