NJ
New Jersey combines bustling metropolitan areas with serene coastal charm, creating a unique economic landscape. With TikTok's support, thousands of businesses across the state are thriving and making their mark.
Small business owners in New Jersey are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Sustainable Haus Mercantile
Summit, NJ
Sustainable Haus Mercantile is a NJ-based zero waste, refill, and home goods shop. Founder Janette Spiezio opened her brick-and-mortar shop in 2020 to provide solutions that allow for a plastic-free, package-free home with clean ingredients. Janette educates through TIkTok videos on living a cleaner lifestyle, free of single-use plastics and other toxins. Since joining TikTok, Sustainable Haus has seen online sales double, with viral videos leading to spikes as high as 10 folks. Sustainable Haus has also had to nearly double staffing, all due to the amazing TikTok community!
- woman owned
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Glow & Tell
Wall Township, NJ
Glow and Tell, located in Wall Township, NJ, offers full body waxing and luxury brow services at an affordable cost. Using her prior experience at other waxing businesses, owner and licensed esthetician Kaylee Heck opened her own storefront in 2023 where she could fix what she saw wrong in the industry. Heck started her business with 0 clients and accredits 75% of her new clientele to TikTok and the influence she’s had by sharing with her audience relatable and informative videos about waxing.
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KAFX Body
Manasquan, NJ
Skip Chapman originally founded KAFX Body with his wife when they realized they needed to create their own natural deodorant alternative for their three triplet sons. With the goal of abandoning the chemicals found in typical deodorants, they developed a unique blend of coffee infused deodorants and have since seen remarkable results. Within 24 hours of posting their first video to TikTok, KAFX hit over 1 million views, and turned their dream into a reality. By utilizing TikTok to share their experience and mission, KAFX Body has reached customers all over the country, and hired more staff, including a manufacturer to help keep up with demand.
- family run
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Deb’s Luxury Closet
Freehold, NJ
Deb’s Luxury Closet sells authentic high-end designer bags at discounted prices. Business owner Deb started the business as a side project 16 years ago, and today it’s her primary source of income. TikTok has become the highest grossing revenue platform that she sells on, with revenues growing 60% since joining. Deb uses weekly Live shows to draw in new patrons and maintain strong relationships with longtime customers.
- woman owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.