LA
Louisiana is a cultural and economic melting pot every bit as vibrant as a Mardi Gras float. As a crucial commerce hub for millions of people and thousands of businesses across the state, TikTok is invaluable in helping these diverse small businesses to thrive.
Small business owners in Louisiana are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Artist Colette Studios
Lafayette, LA
Artist Colette Studios is an artist-led e-commerce business that specializes in fashion accessories. Colette started her business as an art student selling stickers out of her dorm. She credits TikTok entirely with the growth of her business, which has expanded enough to hire ten other employees. Just by posting videos on TikTok, her audience numbers and sales numbers both tripled. She has also used the platform to develop relationships with collaborators, including other TikTok creators and business owners, and her designs have been sold in over 100 stores across the United States. Her business has also been featured in various articles, including one from The New York Times.
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TaylorMadeBBQ and More
Shreveport, LA
When the pandemic shut down Reco Taylor's barbershop, he knew he had to find a new way to support his family and he had to find it fast. Within days, he'd set up a pop-up barbeque spot in a Shreveport parking lot and TaylorMadeBBQ was born. He was averaging about 20 customers per day - mostly friends from the community - when his daughter told him he should try promoting his food on TikTok. Reco says that suggestion took his business to a level he never could have imagined; "Now we are catering for the whole city. I’ve been booked every week." Today, TaylorMadeBBQ is the #1 ranked BBQ spot in Shreveport. It averages 150-200 customers per day, draws business from fans around the world, employs several members of the local community, and is getting ready to move into a brick-and-mortar location.
- minority owned
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Fringe and Company
New Orleans, LA
Fringe + Co is a lot of things, and all of them are sparkly and colorful, just like NOLA. After Mardi Gras 2021 was canceled, the biggest moneymaker for this small business, owner Kelsey Campion began posting on TikTok regularly, sharing every aspect of the business process through her videos. On June 30, 2021, Kelsey had her first viral video and her business changed overnight. She went from 550 people on her waitlist to 13,000 people, to sourcing $5,000 worth of fabric to $50,000! Thanks to her success on the platform, Kelsey has been able to hire new employees, expand her studio into a new office, and purchase the manufacturing company so everything I made in-house and locally.
- woman owned
- LGBTQ+ owned
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Pop N Pizza
Shreveport, LA
Serving up delicious pizzas in the Shreveport area, black-owned business Pop N Pizza has received numerous awards online for its food and experience, including Shreveport Bossier Tourism Bureau’s Restaurant of the Year. With a combination of food videos, on-trend videos, and video reviews from customers, TikTok has been instrumental for owners Brittani and Arthur in bringing new customers into the store and in helping them expand into a larger space. Now, people stop in from across the country, excited to try the food they saw on TikTok.
- family run
- minority owned
- woman owned
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Cajun Tree Cutters
West Monroe, LA
Cajun Tree Cutters is a family-owned and operated business that has been in business for over 39 years. Services include 24/7 emergency response, storm damage work, land clearing, and hauling, as well as all tree care needs. Their videos garner a lot of engagement and are a great visual representation of the work that they do. TikTok has brought their business a lot of exposure customer-wise and employee-wise. They’ve also done videos with the folks from Duck Dynasty!
- family run
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Kirrston’s Kollections
Opelousas, LA
Kirrston’s Kollections is a Black-owned and family owned business rooted in the vibrant culture of Louisiana that looks to promote healthy living, environmental sustainability, and cultural diversity through their products and services. Their flagship product, K’s Kreole Seasoning Blend, celebrates their Creole heritage and is sold in stores across Louisiana and Texas. TikTok has helped this business expand its brand awareness to new customers and share Louisiana’s historic culture to customers and viewers. They praise TikTok for being a valuable marketing tool, helping them attract new vendor opportunities and be invited to attend prestigious events and conferences.
- family run
- minority owned
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.