SD
From majestic Mount Rushmore to the scenic Black Hills, South Dakota is a place where innovation thrives. With TikTok’s support, thousands of businesses across the state are making their mark and thriving.
Small business owners in South Dakota are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Nerdy Nuts
Rapid City, SD
Nerdy Nuts, a peanut butter company in Rapid City, SD, became wildly popular for their innovative flavors and appetizing content. Thanks to viral video after viral video, Craig and Erika Mound couldn’t keep up with orders, so they opened a brick-and-mortar location. With over 716,000 followers and more than 6 million likes to date, Nerdy Nuts has seen unstoppable growth, scaling from $50k annually at local farmers markets to more than $16 million per year. And with this success, they’re giving back to the Rapid City community - creating more than 100 local jobs, and donating hundreds of thousands of dollars each year to local charities.
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.