MS
Mississippi is a cultural and economic powerhouse as rich as its musical heritage and scenic riverbanks. With TikTok's support, thousands of businesses across the state are making their mark and thriving.
Small business owners in Mississippi are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Country Lather Soap Works
Perkinston, MS
Country Lather Soap Works is a no-frills producer of handcrafted soaps and bath products located on the Mississippi Gulf Coast. Founder Jessie Whittington had been making soap as a hobby for years before sharing her passion on TikTok while furloughed from her job as a bus driver. In a short time, sales exploded and she was shipping her products across the country, allowing her to quit her 9-to-5 and realize her dream of running her own small business.
- family run
- woman owned
- young entrepreneur
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Warrior Land Management
Pachuta, MS
Warrior Land Management specializes in the construction of agricultural fences. Owner Benjamin McKenna, who uses TikTok to educate viewers on how to build fences that will last a lifetime, credits the platform with expanding his customer base, earning him both in and out-of-state business, and helping him generate enough additional revenue to upgrade his equipment.
- family run
- veteran owned
- young entrepreneur
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C.