VT
From the serene Green Mountains to the charming small towns, Vermont is a place where innovation flourishes. With TikTok’s support, thousands of businesses across the state are making their mark and thriving.
Small business owners in Vermont are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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World Cow
Montpelier, VT
World Cow is a small business in Montpelier, Vermont working to promote kindness all over the world. Since they started making content on TikTok, they’ve shipped their World Cows all over the globe. Just one viral video on TikTok led to more than 500 orders and increased website traffic from 44 different countries. This exposure contributed to a 622% growth in their month-to-month sales. World Cow’s scavenger hunts bring together their TikTok community as they compete to find the hidden cow first and make their own TikToks showing how they found it. These TikTok videos not only showcase the discovery process but also capture the participants’ rekindled sense of childlike joy.
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.