TikTok delivers reach, revenue growth, and competitive advantages that American small businesses can’t find anywhere else. Businesses with well-established online presences and those just starting out find that when they join TikTok, the positive impact is significant—and at times well beyond expectations.
With 170M active and engaged users in the US, businesses are using TikTok to reach customers locally and nationwide that they aren’t connecting with on any other platform.
TikTok excels at turning connections into commerce. The platform's unique ability to expand small businesses' reach increases sales and generates new and sometimes unexpected revenue streams.
In a few short years, having access to TikTok has gone from a novelty to a necessity for many US small businesses. Entrepreneurs depend on the revenue TikTok generates, the jobs it supports, and the growth it fuels. TikTok delivers a unique value to their businesses and communities that allow them to succeed in their industries.