TikTok’s Economic Impact in Tennessee

Savvy small business owners in Tennessee are looking to increase their sales. TikTok is helping them to sell out.

1. CPRWrap

   Chattanooga, TN

   Felicia Jackson, the inventor and owner of the CPRWrap, had the unfortunate experience of witnessing her son go into cardiac arrest — luckily he was fine, but that moment changed everything. Since that day, Felicia has built her business on the foundation of providing a small and easy to use product that allows everyone, whether they are trained or not, to perform CPR. Her wraps provide simple visual prompts to guide the rescuer through the AHA-recommended steps of CPR, keeping the process quick and sanitary. Since going viral on TikTok and initiating her TikTok Shop, CPRWrap has experienced a 280% increase in sales while also being able to aid in saving lives and educating viewers on the importance of CPR during life's most stressful situations.

   • woman owned
   • minority owned

   @cprwrap

2. Song House

   Nashville, TN

   Fewer things are more synonymous with Nashville than music, and Song House gives creators an opportunity to be seen. With their videos on TikTok, Song House can reach millennials and gen-Z that are passionate about good music, and the platform has become a large focus group, helping to determine which songs are finished and brought to market. Viral videos on the platform and song successes as a result have led to the Song House being able to hire 3 full-time and 5 part-time employees and they’ve expanded into a management wing for developing artists. Between this business growth and the opportunities for collaborations and partnerships, TikTok’s organic reach has not just the music, but the business thriving.

   • young entrepreneur

   @thesonghouseco

   songhouse.com