PA
Pennsylvanians are as sweet on TikTok as they are on Hershey’s chocolate. It’s become a crucial commerce hub for millions of people and thousands of businesses across the state.
Savvy small business owners in Pennsylvania are looking to increase their sales. TikTok is helping them to sell out.
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The Refillery
Pittsburgh, PA
The Refillery is Pittsburgh's first zero waste and refill store. Owner Larissa Russo resigned from her job as an engineer to start her own brick-and-mortar business after being inspired by zero waste stores on her TikTok For You Page. This year the location celebrated their one-year anniversary! The Refillery’s mission is to reduce single-use plastic by creating curated personal care and home essentials that are reusable, refillable, and yet affordable. Larissa continues to use TikTok to reach new customers, educate viewers about the importance of reducing waste in everyday life, and to document her journey of saving 25,000 single-use containers from landfills by the end of 2023.
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The Skincare Bakery
Harrisburg, PA
The Skincare Bakery sells body butters and scrubs. With fun creations such as glitter infused butters swirled to perfection and strawberry shortcake body butters with different layers of scents to embody the essence of the actual dessert. They use TikTok daily to promote their business, going viral and selling out multiple times. The platform has not only allowed them to build a strong community of almost 1 million dedicated followers, but it has also led to a 400% increase in our sales from TikTok shop alone! Even prior to tik tok shop, the platform made The Skincare Bakery 7 figure business with their CEO at the young age of 24! Tik Tok drives 80%+ traffic to their website and is responsible for 90% of their customers. They’ve been able to get media coverage and build a personal relationship with customers and hire employees.
- minority owned
- woman owned
- young entrepreneur
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.