CA
In California, TikTok looms as large as the redwoods in Muir Woods. It’s a crucial commerce hub for millions of people and thousands of businesses across the state.
Savvy small business owners in California are looking to increase their sales. TikTok is helping them to sell out.
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Growing Groves
Davis, CA
The Growing Groves is a small Davis, CA plant shop that has built a nationwide following with its entertaining and educational content geared to fellow plant enthusiasts. Owners Larry and Ricky, who source their plants and products from local vendors and nurseries, say every day they get customers who tell them they found their shop on TikTok. The couple credits TikTok with generating steady growth and sales which, in turn, has helped them increase employee wages, pay off their business loan, and support local charities and causes.
- minority owned
- LGBTQ+ owned
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Tinto Amorio
Los Angeles, CA
Tinto Amorio produces organic, sustainably-sourced natural wine & spritzes. Founder and CEO Anish Patel says TikTok's ability to convert views into actual sales is "insane for us as a small business." He credits TikTok -- which he says is "1000x more powerful" than his social media channels -- with helping him sell out his Spring 2022 product line without spending a dime on advertising.
- family run
- minority owned
- young entrepreneur
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Taqueria Azteca
Dublin, CA
Taqueria Azteca is a family-run quick-service Mexican fusion restaurant founded by Luong, a war refugee who had a dream of opening a restaurant. Today he can say it has been operating for 26 years. Luong was inspired to create a storefront so that he could connect with his community more and build relationships with customers — who wouldn’t want to chat with people all day? Thanks to TikTok, Taqueria Azteca has been introduced to a whole slew of new customers eager to try the products advertised in their videos.
- family run
- minority owned
- woman owned
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.