OK
From the bustling cities to the expansive plains, Oklahoma is a place where dreams take root. With TikTok’s support, thousands of businesses across the state are making their mark and thriving.
Small business owners in Oklahoma are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Champion Plumbing
Oklahoma City, OK
Champion Plumbing is a family-run residential plumbing business based out of Oklahoma City. The company has seen massive growth in just four years, thanks to TikTok, and has been recognized by other businesses in their community for their success on the platform. They have successfully leveraged local influencers and landmarks to connect with their audience. Creative content shared on TikTok outpaces content shared on other platforms, which helped them reach a 30% increase in sales in 2021 adding up to $3 million in sales. This success has allowed Champion Plumbing to donate $150,000 to local charities and participate in a school supplies drive where they donated 20 backpacks to the community. The business considers itself a pioneer in the industry on the app and has worked hard to encourage other small businesses to take the leap and launch on the app.
- family run
- woman owned
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Pie Junkie
Oklahoma City, OK
After meeting at their child’s daycare, moms and owners of Pie Junkie, Darcy and Leslie, started catering, teaching cooking classes, and providing pies they prepared in a rented church kitchen. Now, they’ve expanded into a small bakery with 25 employees, and they credit much of that success to the exposure they receive on TikTok (and their viral TV Dinners product). Through their fun videos showcasing the baking process and sharing recipes, they’ve been able to connect with more than just the OKC market, with many of their 95,000 followers trying recipes and commenting on their content from around the country!
- woman owned
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C.