WV

From the rolling Appalachian hills to the quaint mountain towns, West Virginia is a place where opportunity blooms. With TikTok's support, thousands of businesses across the state are making their mark and thriving.

Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.