St. Augustine, FL
Just six months after opening The Local Motel, owners Leila and Adam posted a video of their newly renovated motel on TikTok for the first time—and gained thousands of views and followers almost overnight.
Account size
45.7 thousand followers
Most popular video
3.8 million views
Active on TikTok
2 years years
Impact
Although Leila and Adam had been posting on other social media platforms, it wasn’t until they posted on TikTok that they saw a big increase in website traffic and bookings. TikTok’s visual medium and reach allow them to reach an audience far beyond Florida, and turn those views into visitors.