MA
Massachusetts is a cultural and economic powerhouse as vibrant as its historic cities and costal charm. With TikTok's support, thousands of businesses across the state are making their mark and flourishing in the heart of New England.
Small business owners in Massachusetts are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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Tierra Blue
New Bedford, MA
Tierra Blue is a woman-owned small business handcrafting Latino-inspired, eco-friendly candles that embody the essence of shared memories and experiences. The name Tierra Blue comes from owner Sharlem Nina's fascination with the grounding and energizing elements in the earth, or “tierra” in Spanish. Two years ago, Sharlem started mixing scents that reminded her of things, people, and places she loved growing up in a Dominican family in the U.S., as she noticed there were no candles on the market with fragrances that reminded her of her upbringing. Thanks to TikTok, she has a chance to show her products to a larger audience and has seen increased website traffic and customers.
- woman owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.