AL
Alabama is a cultural and economic tapestry as rich and diverse as its rolling hills and historic landmarks. As a crucial commerce center for thousands of businesses across the state, TikTok is invaluable in helping these small businesses to thrive.
Small business owners in Alabama are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
-
SLEEV
Mountain Brook, AL
SLEEVZ is an eyewear accessories brand based in Mountain Brook, Alabama. In 2020, founders Scott and Julie Bernstein wanted to create a patented face mask that allowed for safety, comfort, and, most importantly, a fog-free experience for those who wear glasses. After sharing videos of their products on TikTok, they quickly went viral and generated over $500K in sales. Due in part to their success on TikTok, SLEEVZ has been able to expand their product offerings into other accessories and open their business to new audiences around the world.
- family run
- woman owned
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C.