AL
Alabama is a cultural and economic tapestry as rich and diverse as its rolling hills and historic landmarks. As a crucial commerce center for thousands of businesses across the state, TikTok is invaluable in helping these small businesses to thrive.
Small business owners in Alabama are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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SLEEV
Mountain Brook, AL
SLEEVZ is an eyewear accessories brand based in Mountain Brook, Alabama. In 2020, founders Scott and Julie Bernstein wanted to create a patented face mask that allowed for safety, comfort, and, most importantly, a fog-free experience for those who wear glasses. After sharing videos of their products on TikTok, they quickly went viral and generated over $500K in sales. Due in part to their success on TikTok, SLEEVZ has been able to expand their product offerings into other accessories and open their business to new audiences around the world.
- family run
- woman owned
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.