CO
Colorado is a cultural and economic powerhouse as vibrant as its mountain vistas and bustling cityscapes. As a crucial commerce hub for thousands of businesses across the state, TikTok is invaluable in helping these small businesses to thrive.
Small business owners in Colorado are upping their game. TikTok is helping them to increase sales and capture investment opportunities.
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The Springs Resort
Pagosa Springs, CO
Originally built in the 1950s, The Springs Resort is a premier spa and resort destination located in Pagosa Springs, Colorado, home to the deepest geothermal hot spring in the world. With the goal of promoting their business and increasing brand awareness, the resort began posting regularly on TikTok. After a few videos garnered over 1M views, they saw an increase in website traffic, bookings, and day-pass purchases. Just over a year later, their account has gained over 50K followers, and TikTok is routinely in The Springs Resort's top five traffic sources week over week.
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Saddle Up Western Saddles & Tack
Gilcrest, CO
Founded in 1997 as a retirement hobby, Saddle Up Colorado is a family-owned business located in Gilcrest (pop. 1017) that proudly carries high-quality, hard-to-find horse and ranching products. Saddle Up quickly attracted thousands of views and followers with their fun and informative TikToks sharing their passion for the equestrian lifestyle. Store manager Lynnsy Diekman credits TikTok with helping the small shop find customers across the country and more than quadrupling sales from 200,000 pre-pandemic to nearly a million now.
- family run
- woman owned
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.