TX
From land to population size, everything’s bigger in Texas. As a crucial commerce hub for millions of people and thousands of entrepreneurs across the state, TikTok is helping small businesses to grow bigger too.
Meet the incredible small businesses thriving on TikTok
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Tiff's Treats
Austin, TX
Founded in Austin, Texas by Tiffany and Leon Chen, Tiff's Treats specializes in delivering warm, freshly baked cookies directly to customers. What began as a small business in 1999 has grown into a beloved brand with locations across the country. Through TikTok, Tiff's Treats showcases its signature cookies, highlights upcoming flavors and promotions, and connects with customers. The platform also helps the company reach new audiences, increase brand awareness, and drive excitement around its products while bringing the joy of warm cookie delivery to communities nationwide.
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Hamilton’s Woodworks
San Antonia, TX
Hamilton's Woodworks is dedicated to creating custom-made, hand-crafted wood products. Founder Tevin Hamilton, a combat veteran who currently serves in the US Air Force, credits TikTok with more than growing his business and increasing his website traffic; he says the woodworking community he has found on the platform has provided a therapeutic outlet for managing his PTSD.
- veteran owned
- LGBTQ+ owned
- minority owned
- woman owned
- family run
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Norma's Basket
Houston, TX
Malik Miller uses TikTok to promote his agriculture consulting and farm management agency. Through Norma’s Basket, he seeks to empower farmers and elevate agriculture through innovation, knowledge sharing, and diligent stewardship of our natural resources. His goal is to help beginning farmers plan out their farm and get funding. Malik credits TikTok with the growth of his business, saying TikTok has helped him reach new clients by allowing him to communicate directly with them. Since posting on TikTok, he’s been able to double his income every year, with TikTok generating between 200 and 400 new leads every month.
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C.