TX
From land to population size, everything’s bigger in Texas. As a crucial commerce hub for millions of people and thousands of entrepreneurs across the state, TikTok is helping small businesses to grow bigger too.
Meet the incredible small businesses thriving on TikTok
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Hamilton’s Woodworks
San Antonia, TX
Hamilton's Woodworks is dedicated to creating custom-made, hand-crafted wood products. Founder Tevin Hamilton, a combat veteran who currently serves in the US Air Force, credits TikTok with more than growing his business and increasing his website traffic; he says the woodworking community he has found on the platform has provided a therapeutic outlet for managing his PTSD.
- veteran owned
- LGBTQ+ owned
- minority owned
- woman owned
- family run
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The Elevated Closet
Leander, TX
Owned and operated by former WNBA player Jordan Smith, The Elevated Closet provides clothing options for tall women. At 6’4’’, Jordan struggled to find clothing that fit correctly and now manufactures and sells clothes for this underserved market. TikTok is The Elevated Closet’s largest social media presence and has driven traffic to the store, increased overall brand recognition, and helped tall women across the world gain confidence with clothes that make them feel great.
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Norma's Basket
Houston, TX
Malik Miller uses TikTok to promote his agriculture consulting and farm management agency. Through Norma’s Basket, he seeks to empower farmers and elevate agriculture through innovation, knowledge sharing, and diligent stewardship of our natural resources. His goal is to help beginning farmers plan out their farm and get funding. Malik credits TikTok with the growth of his business, saying TikTok has helped him reach new clients by allowing him to communicate directly with them. Since posting on TikTok, he’s been able to double his income every year, with TikTok generating between 200 and 400 new leads every month.
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.