ID
In Idaho, where the vast landscapes and adventurous spirit shape the state, TikTok is transforming the economic landscape. As a crucial commerce center for thousands of businesses across the state, TikTok is invaluable in helping these small businesses to thrive.
Oxford Economics and TikTok surveyed 1,050 small- to mid-sized businesses (SMBs) and 7,500 TikTok users to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.