SC
South Carolinians rely on TikTok like they do sweet tea in summer. It’s become a crucial commerce hub for millions of people and thousands of businesses across the state.
Savvy small business owners in South Carolina are looking to increase their sales. TikTok is helping them to sell out.
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Toadfish Outfitters
Charleston, SC
Toadfish is an eco-active lifestyle brand that sells everything from fishing gear to coastal kitchenware to apparel. This conservation-focused small business has been able to use TikTok to showcase its thoughtfully made products and generate online sales, which, in turn, help fund its efforts to replenish oyster habitats across the country.
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Soul Batteries
Columbia, SC
Soul Batteries is a mental health focused clothing brand that donates 10% percent of its sales to the National Alliance on Mental Illness (NAMI). Co-owner Nathen Cronk credits TikTok with jumpstarting the business, helping take the company from "almost zero capital" to processing hundreds of orders overnight. Since joining TikTok, Soul Batteries has made nearly 1K sales, opened a brick-and-mortar retail location, hired staff, purchased new machinery, and donated $7K to NAMI.
- young entrepreneur
- minority owned
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Brown Dog Deli
Charleston, SC
Brown Dog Deli is a locally-owned and operated gourmet deli that, according to owner Chef Wes Denney, has become "Charleston-famous and then some" thanks to a string of highly-choreographed viral TikToks. With the help of a team of College of Charleston students (including his daughter!), Chef Wes credits TikTok with doubling revenue, boosting hiring, and earning his small business celebrity shoutouts from the likes of the Rockettes.
- young entrepreneur
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Sparks of Joy Co.
Columbia, SC
Sparks of Joy Co. was founded during the pandemic and was born out of the desire to bring more joy to the world through handwritten, pre-stamped cards. Owner Callie Goodwin credits TikTok for helping her small business hire its first employee, take in more than 1,700 orders, and sell over 14K cards across all 50 states.
- woman owned
- young entrepreneur
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.