David Fales had long dreamed of building a business around beef sourced from Wyoming ranches. In his sixties, he founded Wyoming Authentic Beef. When TikTok Shop launched, his daughter Michelle saw an opportunity to share her dad’s story—and the story behind their beef—with a much larger audience.
Account size
138 thousand followers
Likes
1.5 million likes
Impact
While setting up their TikTok Shop, Michelle posted an organic video telling David’s story. It went viral that same night, showing the power of bringing customers behind the brand.
“My dad already had the business and a great product; we needed a new way to bring it to more people.”
The family continued sharing their story, giving customers a closer look at where their beef comes from, how it is made, and what makes it different.
Impact
In its first year, the company’s online sales increased by around 200%, as customers across the country discovered the brand through TikTok. The visibility has also created opportunities beyond TikTok Shop. Retailers and other businesses have approached Wyoming Authentic Beef after discovering the brand online, while customers have shared that they first found the company on TikTok before purchasing its products through retail partners.