Rashad Jones launched Big Lee’s BBQ with his wife Patrice in 2014, inspired by her late uncle Leon—“Big Lee”—and his love of cooking and bringing people together over food. What started as a food truck grew into a beloved Ocala business with a loyal following.
Account size
322 thousand followers
Likes
5.7 million likes
Impact
A TikTok featuring a visitor from Texas making a detour to Ocala for Big Lee’s BBQ went viral, generating more than 8 million views. The video sparked new interest from barbecue fans well beyond Florida, with customers traveling from Texas and other states to try the restaurant for themselves.