Jessica Simon started making candles alongside her corporate job, selling at local events before building a wholesale business across the Mississippi Gulf Coast. When orders declined after the pandemic—and the company lost its main social media account—Jessica turned to TikTok Shop. “I opened our TikTok Shop that night, and within two weeks we went viral.”
TikTok gave Jessica a way to demonstrate her products, connect directly with customers, and introduce them to the person behind the brand.
Account size
233 thousand followers
Likes
719 thousand likes
Impact
The connection translated into rapid growth. Before TikTok, Mississippi Candle Co. generated $167,000 in annual sales. Today, the company is on track for $12 million—after growing 600% year over year.
Much of that growth came organically through TikTok, allowing Jessica and her husband to reinvest their earnings back into the business.
Impact
Jessica and her husband used revenue from TikTok sales to build the company’s first warehouse rather than relying on external financing. What started with just the two of them in 2024 has grown to 21 employees.
Now, they’re building a 20,000-square-foot facility where they expect to hire around 40 more people.
“Our business growth came from TikTok.”