As both a free and paid marketing tool for businesses, TikTok helps drive tens of billions of dollars in economic activity, supports hundreds of thousands of U.S. jobs, and creates opportunities for businesses, creators, and communities across the country.
Read more about how TikTok supports businesses, creators, and communities across the U.S. below.
TikTok delivers more than just entertainment—it fuels significant economic growth for U.S. businesses and the U.S. economy as a whole. The platform’s economic impact cannot be understated or ignored. Data shows it’s a major contributor to the U.S. economy, driving billions of dollars in growth, supporting hundreds of thousands of U.S. jobs, and delivering a competitive edge to small businesses across the nation.
This study demonstrates that TikTok is more than just another app in the online marketing toolkit. It has become a game-changer for millions of businesses. More than ever, U.S. business owners say their livelihood depends on TikTok’s unique ability to help them reach otherwise unreachable customers and generate new revenue streams. In just a few short years, the platform has gone from a novelty to a necessity for entrepreneurs looking to survive and thrive in even the most challenging economic environments.
This research was conducted by PF Global to measure TikTok’s economic impact across the United States, including its impact on businesses, creators, and consumers. The study included independent, anonymous surveys of 5,101 U.S. businesses and 11,123 U.S. adults across all 50 states and Washington, D.C. The research included businesses across a diverse range of industries and U.S. adults from across the country, providing a broad view of TikTok’s economic impact.