TikTok Economic Impact Report 2024

In 2024, nearly 5 million jobs benefited from TikTok, with 28 million workers employed by the 7.5 million US businesses on the platform. From SMBs to major brands, TikTok drives growth, jobs, and opportunity.

TikTok is a major driver of the economy at both state and national levels. Over 7.5 million US businesses across the country rely on TikTok’s platform — and their success is our success.