Louisiana is a cultural and economic melting pot every bit as vibrant as a Mardi Gras float. As a crucial commerce hub for millions of people and thousands of businesses across the state, TikTok is invaluable in helping these diverse small businesses to thrive.

Taylor Made BBQ

Shreveport, LA

Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.