AZ
In Arizona, TikTok isn’t just a platform for documenting rim-to-rim Grand Canyon hikes. It’s a crucial commerce hub for millions of people and thousands of businesses across the state.
![Cafe Emporos](https://a-us.storyblok.com/f/1018266/576x1024/91a6dcf715/png-statedetail-az-cafeemporos.png/m/736x920/)
Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.