Businesses with well-established online presences and those just starting out find that when they join TikTok, the positive impact is significant—and often surpass expectations.

With 200M active and engaged users in the U.S., businesses are using TikTok to reach customers locally and nationwide that they aren’t connecting with on any other platform.

@big-lee’s-bbq

Big Lee's BBQ

Ocala, FL

Big Lee's BBQ

@big-lee’s-bbq

Big Lee's BBQ

Ocala, FL

Big Lee's

Ocala, FL

TikTok excels at turning connections into commerce. The platform's unique ability to expan the reach of small businesses increases sales and generates new (sometimes even unexpected!) revenue streams.

In a few short years, having access to TikTok has become a necessity for many U.S. small businesses. Entrepreneurs depend on the revenue TikTok generates, the jobs it supports, and the growth it fuels. TikTok delivers unique value to their businesses and communities, allowing them to succeed in their industries.

77%80% of larger businesses see their brand in a new light

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