Virginia’s local economy is as diverse as the ecosystem in Chesapeake Bay. As a crucial commerce hub for millions of people and thousands of businesses across the state, TikTok is invaluable in helping these small businesses to thrive.

Vaughan House

Forest, VA

Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.