South Carolinians rely on TikTok like they do sweet tea in summer. It’s become a crucial commerce hub for millions of people and thousands of businesses across the state.

Sparks of Joy Co

Charleston, SC

Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.