If Kentucky held a derby for digital media platforms, TikTok would be in the winner’s circle. It’s a crucial commerce hub for millions of people and thousands of businesses across the state.

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Oxford Economics surveyed 1,050 small- and mid-sized businesses (SMBs) and 7,500 individuals using TikTok to learn how businesses and users interact with the app and leverage it as a tool to grow their business, stay connected, and contribute to their local economies.